Photographic Campaign

Language plays a substantial role in societal attitudes and to avoid perceived and subconcious dehumanisation when referring to a person (or group of people) who has (have) Down syndrome, the Down syndrome community prefer person first language. 

Lose the Label photographic campaign promotes the use of person first language.

Our feature images gently highlight a more respectful way in which to speak to, or refer to someone who has Down syndrome by recognising that a person is a person first and are not defined by their diagnosis.  


We currently feature four phases in our social media campaign (visit our Facebook or Twitter to see more feature images)

Phase I - The individual



Phase II - Relationships


Phase III - Adults in careers

Phase IV - Prenatal identification

Should you be interested in featuring in any phase of the campaign please  click here for details