Photographic Campaign

Language plays a substantial role in societal attitudes and to avoid perceived and subconcious dehumanisation when referring to a person (or group of people) who has (have) Down syndrome, the Down syndrome community prefer person first language. 

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Lose the Label photographic campaign promotes the use of person first language.

Our feature images gently highlight a more respectful way in which to speak to, or refer to someone who has Down syndrome by recognising that a person is a person first and are not defined by their diagnosis.  

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See our LANGUAGE GUIDE 

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We currently feature four phases in our social media campaign (visit our Facebook or Twitter to see more feature images)

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Phase I - The individual

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Phase II - Relationships

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Phase III - Adults in careers

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Phase IV - Prenatal identification

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Should you be interested in featuring in any phase of the campaign please  click here for details

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